Over the last 150 years, photography has proven to be one of the most critical ways to depict a story, an event, or to provide a window into the culture and lifestyle of the time. It has been able to adjust and adapt to the demands of the time and reshape itself around modern media and entertainment.

As this industry moves away from traditional media and print and toward online platforms, we’re seeing an increasing number of people within it rely more heavily on technology and tools to reshape and edit their images. 

The Role Of Imagery In Arts, Entertainment & Marketing

It doesn’t matter whether you have seen a photo in a newspaper, on a billboard, or on Instagram; an impactful marketing idea and a notable photograph can often be the golden ticket that helps propel a brand into the stratosphere.

One of the best examples of this is in the world of casino gaming. It is a market that has found new dimensions since the emergence of the internet, the integration of innovative ideas and technological ingenuity has brought in a new wave of investors and intrigue. 

The peer-to-peer nature has helped open the market to a new, contemporary range of casino players, and as we move into a world where technology is becoming increasingly integral to maintaining the industry's impressive growth over the last decade. By fusing the idea with the ubiquitous presence and global popularity of Instagram it has injected a new lease of life into the market, with influencers now putting their brand name behind popular ideas, as you can see in the link below.

However, this is the tip of the iceberg, it has since branched into several other areas of social media, including popular messaging apps like Telegram. Not only are these apps used to share photos, but given that they can easily connect people from all over the world into digital communities, understanding how Telegram is used for casinos is a must for those who are active within the iGaming community. 

As casino gaming has shown us, innovative tech, when used in conjunction with current popular ideas, can offer gateways and opportunities for businesses looking to get involved in the casino gaming industry, and the same applies to those in the photography industry, too. 

Will AI Do An Editor's Job For Them?

It’d be unfair to say AI is going to replace photo editing, but with the range of AI tools that are now available, it has become much easier for the average person to use these tools to perform a whole range of tasks that, up until a few years ago, were something that only specialist editors and professionals would be able to do. 

Some of these advances have been mesmerising, and they have ramped up since the end of 2022 when ChatGPT opened up the doors to a whole new world of AI possibilities. Some people use it as inspiration to harness some social media content ideas, and others feed prompts into it so that it can concoct photo editing ideas. 

AI photo editing tools have opened up a raft of new ideas. Instead of having to pay for expensive Photoshop packages and editing software, there are now a number of tools that can bring photos to life, airbrush out background people or buildings, or turn an image into a moving story.

While some digital artists use these tools to their advantage to supplement their work, many more conventional and traditional photographers oppose the idea of airbrushing and overly editing authentic photos with technology that can strip away that authenticity. 

Some photographers will use it to complement their work, but it all depends on just how open the market is to AI photography and edited photos, but with significant sections of the population, particularly Gen Z, using editing software to post misleading, doctored photos on the likes of Instagram, it feels like AI is here to stay and to transform the industry forever. 

Moving With The Times

As we have seen in other areas of entertainment, innovative technology will likely reshape the industry, but it won’t replace the human need to have authentic photos that capture the essence of an iconic moment. 

For instance, sports photography, which captures the winning moment, is something that benefits from not being overly edited and has the power to evoke emotions. We see the same thing across politics, economics, and travel photography, where less can be more.

While it will be easier for people to use these tools on photos they take on their phones or while on holiday, as more people become aware of photo editing software and AI, it becomes clear that editing tools have been used. It detracts from the quality of the image, as it becomes more about what the person who posted it is trying to sell with their image rather than an authentic snapshot taken during that particular moment.

Yes, they can be fun to use, and more digital artists and photographers will use them to enhance some of their work, but there will always be a demand for artistic photography and authenticity. Tech certainly won’t signal an end to the artistic side of things, not in the short term, anyway.